Everyone underestimates their ability to self-sabotage.

We invent excuses to never start. We lie to ourselves to avoid taking action.

Let’s fix this now.

Here’s are the 5 most common excuses people use to avoid creating and selling digital products.

1. I’m not an expert

This is a classic one.

And I agree.

You’re not an expert.

But why? Because you haven’t positioned yourself as one.

Expertise is more about how people perceive you than how you perceive yourself. Create high-quality content and products. And promote promote promote. See how quickly you’ll be perceived as an expert.

2. Nobody will buy

Nobody will buy your course if you don’t create one.

That’s a fact.

When you create a course, you increase the chances of success by 100%. Sometimes success is financial. Other times, success looks like accomplishing a hard task.

Even if you don’t make money with your course, you proved to yourself you could achieve the impossible. And if your course flops, you can always give it away for free to grow your newsletter.

Either way, you win.

3. I don’t have enough time

Listen…

Nobody has time for things they don’t want to do.

So if you ever say this to yourself, it’s because you don’t want to create the course.

It’s funny how you have hours upon hours to waste watching Netflix.

You still there?

4. It’s impossible. I can’t do that.

With that attitude you’re right.

5. I don’t know where to start

We’ve all been there.

Every new venture is scary for us.

And it’s easy to get stuck at the starting line because we get paralyzed by too much information.

Fix it this way:

• Choose one creator you love.
• Buy their courses and books.
• Follow along with the steps they lay out.
• Keep what works for you.
• Ditch the rest.

This is the way.