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A quick guide to multiple income streams with social media

Last week, I talked with an entrepreneur.

He has over 30,000 followers but struggles to make more than $100,000 a year.

He said he was spending too much time working and couldn’t grow his business any further.

During our chat, I realized he could benefit from the Hybrid Income Path to better leverage his social media following.

It’s quite simple, really.

This method mixes service work with digital products and/or coaching.

It could help him create new income streams and push his business over the $100K/year mark.

This conversation inspired me to write to you today.

So here’s how the Hybrid Income works:

Start with services

First, the Hybrid Income needs a strong base.

This means getting good at what you do and documenting your system.

Imagine you’re a web designer who charges $3,500 for each project.

What are the common systems in a web design business?

  • Content creation
  • Lead generation
  • Onboarding
  • Fulfillment

Documenting your system will make your job easier.

Doing so can help you create, deliver, and get clients faster.


Say you land two clients per month this year.

At $3,500 each, you’ll make $84,000 in revenue, friend.

Now, if you’ve never sold services before, don’t worry…

The Hybrid Path is flexible and allows you to sell more than services.

Add digital products to the mix

Complement your service-based income with digital products.

This could be an online course or an e-book.

You might also sell templates or other resources to your audience.

Say you work in Human Resources, helping businesses establish a world-class recruitment process.

This means you know what businesses need to look for in resumes and during interviews.

Hence, you could make a course on best curriculum practices. You could also make a course on how to excel in interviews. Or you can couple them together and charge $100.

Say you sell 100 of these puppies…

That’s an extra $10,000 in revenue.

Now we’re getting closer to that $100K mark.

Layer in coaching

The final piece of the Hybrid Income Plan is coaching.

You could charge premium prices by offering one-on-one or group coaching programs.

Now, remember when I said to document your processes?

This is where that comes into play.

All you need to do is organize your processes well. This way, your students can easily use your system to succeed in their fields.

Use this organized system to create a 3-month coaching program and sell it for $3,000.

If you can get 6 clients in a year, that’s an extra $18,000 in revenue.

Add that to your service income and digital product sales…

And you’re well over the $100K mark.

The Power of the Hybrid Income

The beauty of the Hybrid Income is that it allows you to diversify your income streams.

The downside is that you could feel unfocused.

But here’s the thing:

If one income stream dries up, you have others to fall back on. As you grow your audience and build your reputation, you can add new products and services to your mix.

Now, the Hybrid Income isn’t only about money.

It’s also about creating a business that aligns with your strengths and passions.

If you enjoy working closely with people, think about coaching.

If you’re a great teacher, create an online course.

If you’re a strong writer, write an e-book.

The key is to find the best mix of services, products, and coaching for you and your audience.


If you’re stuck below the $100K/year mark, try the Hybrid Income.

Mix service work with digital products or coaching to create multiple income streams.

I accidentally followed the Hybrid Income path in 2019.

That year, I made just over $100K for the first time.

I repeated this in 2020, 2021, 2022, and 2023. Each year, I added between $50K and $100K to my earnings.

The key that made everything easier?

Building my personal brand.

So, if you want to grow one on Instagram, consider joining my “Reels To Clients” course waitlist.

>>> Click here to join the waitlist

Inside my upcoming course, you’ll discover:

  • The 2 types of Instagram funnels that make it super easy for ANYONE to get the right kind of visibility and prospects.
  • How to write effective captions that grab the readers’ eyeballs in minutes.
  • Set up IG automation to make money while you sleep—ALL that in less than an hour.
  • My EXACT blueprint (and scripts) to sell on the DMs without being salesy.
  • A complete guide to film yourself for reels to achieve studio quality level.

I’m building the course I wish I had when I started on Instagram.

>>> Click here to join the waitlist

– Jose

PS: I’ve been thinking a lot about Reels To Clients’s future. And I’m considering renaming the course Hybrid Income. The reason is simple: Reels To Clients offers more than “creating reels.” It’s the whole content and sales system. I’ve used it with my private clients and my brand to create many income streams with Twitter/X and Instagram. >>> Click here to join the waitlist

Here are 2 ways I can help you:

1. Need an automated sales funnel? Book a call with me.

2. Crashcourse Copywriting: Learn the art of persuasive writing.

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