I’ve got a juicy little story for you.
It’s kinda gossipy.
And it’s about a student of mine who probably sold his kidney to buy a coaching program on how to scale his business…
Well…
He didn’t actually sell his kidney.
But you get the point…
So, picture this:
We’ve got Sean (I changed his name), right?
He’s running a content creation agency for LinkedIn.
Anyway…
Sean was feeling a bit lost in his business until he stumbled upon me.
I coached him.
And hooked him up with some of that sweet biz knowledge:
- How to structure his offer
- Generating leads
- Charging 3X his normal fees (because why the f*ck not?)
It worked like a charm.
Sean’s business went from zero to hero.
And he built himself a nice little six-figure empire.
I felt like a proud parent at their kid’s college graduation.
But then…
I offered Sean another coaching program…
With a nifty $20,000 price tag.
He turned me down because he had hired another coach—one that charged him $5,000 a month for six months.
That’s $30,000, which is like buying a brand new car.
Now…
My heart was a little shattered, not gonna lie.
Cue the sad violin.
But I will not fault him for wanting to toss more money at his business.
Then some time passed…
I checked up on him:
“How the coaching going, Sean,” I DMed him.
He confessed that the new coaching was like buying a ticket to the hype train, but it wasn’t taking him anywhere.
However…
He did say that spending all that cash lit a fire under his arse and made him take his business more seriously.
There are three lessons here:
1/ Don’t wait. Reach out to potential clients.
Or, just like it happened to me, you’ll lose out on closing a new client because someone else reached out first.
2/ Up your prices.
Because people will pay top dollar just to kick their own ass into gear.
3/ Deliver the goods.
Or risk being like the coach Sean wrongly hired: just one more scammer.
Stay winning,
– Jose
PS: If you need more help, here are 4 ways I can help you:
1/ Subscribe to my YouTube Channel , and follow me on Instagram & Twitter.
2/ Want my team to setup a monetization funnel for you, book a call with me.
3/ Learn the art of persuasive writing? Get my Crashcourse Copywriting guide
