Tip Número 1: Create A Sexy, Seductive Offer.
Creating a sexy offer is all about the wording.
Web designer → I build blazing fast money-making webpages starting out at $2500.
Financial Consultant → I unravel the secrets of controlling money (and making more) with only one hour of consultation.
Fitness Guru → I help you look good naked in 3 months for $1997.
Keep it simple.
“But, I want to sell physical products, Jose”
Let’s imagine you want to sell candles.
Health → Heavenly Touch: relaxing candles with a touch of lavender
Wealth → Touch of Gold: hand-made abundance candles
Relationships → The Flame: kinky candles to spice up your sex life
Again, It’s all in the wording.
Get a hold of some copywriting books to learn how to craft great sales text.
Copywriting is the art of persuading through the written word.
Rules for creating your offer:
- It’s Premium and Valuable
- Aligns with your skillset
Valuable content helps people fix their life. It also makes them feel good about themselves.
Does your offer align with your skillset? People will notice if you don’t know what you’re talking about.
Let’s create your first offer.
- Write down 3 of your skills
- Choose one (flip a coin if you can’t decide)
- Turn your skills into premium and valuable content
- Slap on a price tag (optional)
Basically, you're going to be doing online what you've been doing in the real world.
Also, you can turn your skills into something people can consume and buy.
Here’s a list of options on how to present your offers:
- Free tools
- Case Studies
Tip Número 2: Drive Traffic To Your Offers
Here’s what no other person on Twitter will tell you. Making faster gains in the online arena comes down to ONE thing alone.
That thing is driving traffic to your offers.
You drive traffic to your offers by posting their links on different mediums, social media, websites, or ads. Driving traffic is about encouraging people to visit your website and offers.
The more traffic you get, the better.
Traffic = views = more eyes on your product = higher chance of sales = more money.
Driving traffic to your offers is EXTREMELY important!
The simplest way to drive traffic to your products is by tweeting about them (often).
Some people will tell you to spend your money on Facebook Ads / Instagram Ads / Promotional Tweets… the reality is, you can bypass all of the above and still get awesome results just by using Twitter.
See, Twitter is FREE. It costs nothing to tweet your offers (besides time, that is).
Now, if you have the spare money, get into paid ads. If you don’t, stick to free ways of driving traffic to your offers.
Test out the products on Twitter. Observe how your target market responds, and then spend money on ads if you feel like it (and if you deem it necessary).
Tip Número 3: “How Can I Sell To My Market?”
Here’s the dirty little secret about making money online:
You have to be a shameless MOFO.
Stop caring about what people will think if you DM them or send them an email out of the blue.
Only then will people start throwing money at your piggy bank.
Ok. You a shameless MOFO already?
It’s time for the real trick behind making sales.
The trick is simple to understand, but hard to master. But once you get it… you get it.
To sell, to make people pay attention, to close the sale you have to make people TRUST you.
If they don’t trust you, they won't buy from you.
Now, how do you get people to trust you?
Talk/write about their pains, the stuff that keeps them awake at night, the things that make them feel stressed and funky, their aspirations and dreams, their goals and deepest desires.
If you find yourself thinking, “Umm, where can I find this information, Jose?”
Look, you're a unique human being. But, you also have similarities with other people.
You and others have similar pains, dreams and aspirations.
Write about your past struggles. Teach others how you solved them.
By talking about people’s pains you get into their minds.
Your words have to make them think, “Oh crap, that’s me he’s talking about.”
After you do that, you’ve got them. Profit. Ka-ching!
Tip Número 4: “What Can I Sell?”
You can sell your skills/time.
You need at least one money-making skill.
Here’s a list of some of the most popular money-making skills out there:
- Web design
- Graphic Design
- Writing in general / content creation / editing / spell checking
- Video Editing
- Photo Editing
- Email Marketing
- Social Media Marketing
- 3D work
- Making music
- Any kind of consultancy in any field.
Don’t overcomplicate it. Do what other people are doing. And repeat what works for you. Seriously, don’t overcomplicate it.
Tip Número 5: The 5 Rules Of Selling On Twitter
1. Be truthful. Don't promise what you can't deliver.
2. Be specific. Write down specifically what you’re offering,
3. Promote. Promote. Promote. Every single day.
4. Follow up like crazy – up to 5 follow ups.
5. Be prolific. Wow your clients.
Anywho, unto the next chapter.