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How to create a sales funnel for your creator business

Picture this:

Millions of creators and professionals hustle day and night, creating breathtaking work that…

…nobody sees
…nobody buys
…nobody mentions

Sounds familiar?

That used to be my story.

And I want to share a simple strategy that helped me:

  • Break free from this dry spell
  • Grow my business to $50K/months
  • And transform strangers into superfans and buyers

Enter the Creator Sales Funnel.

What is the Creator Sales Funnel?

When creators hear “funnel,” all they hear is complicated tech and big spending.

But creating one isn’t complicated or expensive.

Or at least it shouldn’t be.

A Creator Sales Funnel is a simple process.

It’s purpose?

To attract, engage, and turn your audience into paying customers.

Here are its 3 stages:

  1. Get Discovered
  2. Build Trust
  3. Sell

These stages will get you 90% of the results you need.

Without ever being salesy…
Without expensive software…
Without complicated strategies…

And it will fill your email inbox with sales notifications.

Want to know how it works?

I’ll be answering this now.

Ready?

Why is the Creator Sales Funnel important for creators and professionals?

A while back, I noticed that someone had wired me some money. I had no idea where the money came from. 

I was trying to figure out where the money came from.

And my phone rang.

“Jose,” I hear, “I just wired you the money. Start working on the website.”

It was a client of mine.

He trusted me, so he sent the money without prior agreement. 

I used the Creator Sales Funnel to get him hooked.

That’s the power of a good funnel (plus great service delivery).

Here’s why the Creator Sales Funnel is the best-kept secret of successful creators:

1. Allows you to sell easily to people

Why?

People buy from people they trust.

And as you’ve already seen, selling to people who trust you is the easiest thing you can do.

Because:

  • You don’t have to be salesy
  • You don’t have to push them
  • You don’t have to convince them

They’ll pay you because they trust you.

2. Puts you in the driver’s seat of your marketing

You’re no longer waiting to be found. 

Instead, you’re actively creating content that leads people to your paid offers. 

This approach leads to the holy grail of marketing:

A steady stream of potential buyers.

Because believe it or not…

A whole world of potential customers is ready to buy.

They’re just waiting for three things:

  • The right time
  • The right offer
  • The right creator

And the Creator Sales Funnel is there to make people see you as the “right” person from whom to buy.

3. It nurtures your potential customers.

The Creator Sales Funnel helps people understand why they need your products or services and prepares them to pay your prices.

What does that tell me?

A great Creator Sale Funnel turns strangers into qualified leads.

4. It does the job semi-automatically

You can automate great parts of it—more about that later on.

With a few automation in place, you just need to get people sucked into your Creator Sales Funnel and let the automation do the hard work of nurturing and selling to your potential buyers.

The stages of the Creator Sales Funnel

Remember:

The Creator Sales Funnel states are Get Discovered, Build Trust, and Sell.

Think of each stage as people’s states of mind:

  • Get Discovered: Does it attract and engage your target audience?
    They’ll think: “Who is this creator? Interesting content. I should check out their work.”
  • Build Trust: Does it build trust and prepare them to buy?
    They’ll think: “I’m really starting to like this creator’s content. It’s genuine and provides a lot of value. I’m looking forward to seeing more from them.”
  • Sell: Does it turn them into paying customers?
    They’ll think: “This creator’s content is really good. They have a course/service. I think it’ll be worth it to see what’s about and support their work.”

We’ve all been through a Creator Sales Funnel before:

First, we discover a creator.
Then, we fall in love with their work.
Finally, we end up buying from them.

This process will never change.

And it’s why it’s in your best interest to master it.

To do exactly that, you must first get one thing right.

I’ll talk about that right now.

The Key To Making The Creator Sales Funnel Work On The First Try: Identify Your Target Audience

Have you ever felt like you’re posting into a void?

That’s probably because you haven’t nailed down exactly who you should be posting for.

The process is simple:

1. Understanding Your Niche

First things first:

You need to understand your niche.

Imagine a special place where your skills and interests meet the needs of a particular group of people—that’s your niche. Knowing your niche means having a more interested audience who is eager to hear from you often.

Why It Matters

When you know who you’re talking to, everything gets easier:

  • Your content hits home harder. You’re talking their language, addressing their pains, and celebrating what they love.
  • Your marketing efforts are more effective. Instead of casting a wide net and hoping for the best, your messages reach the people most likely to respond.
  • You build a stronger community. When your content consistently speaks to people and their interests, they feel like they belong.

2. Pick Your Niche

Start simple. Look at:

  • Demographics: Basic factors like age, location, gender, income level, and education can define who might be interested in your offerings.
  • Challenges they face: What problems can you help solve? What are their fears? What obstacles can you help them overcome?
  • Goals they have: What are their dreams? What do they aspire to achieve?

3. Hit Where It Counts

Once you’ve figured out who these folks are, tailor every piece of content to catch their eye.

Write content that solves a specific problem or create a video that walks them through a tough concept. Make sure every piece of content feels like it was made just for them, because, well, it was.

Finally, don’t worry about getting it perfect from the get-go.

The more you interact with your audience, the more you’ll understand them.

Content Strategy for each stage of the Creator Sales Funnel

Stage 1: Get Discovered

This is the very first stage.

It’s when your potential customers become aware of you.

Without this discovery, the customer cannot enter your Creator Sales Funnel.

There’s an easy way to get discovered.

It’s adding value online.

Adding value means making people learn the way to change their current situation for the better.

You add value by posting content that:

  • Entertains
  • Informs
  • Educates
  • Inspires

Content strategy for this stage

Focus on visibility and engagement.

Use:

  • Social media posts that pop with eye-catching visuals and compelling hooks are a great way to get people talking. Think of high-quality images or Tweets.
  • Podcasts expose you to established audiences in related fields.

Remember:

Your goal here is to get noticed and remembered, so make it punchy, shareable, and directly linked to the interests of your target audience.

Stage 2. Build Trust

During the Build Trust stage, you earn your potential customers’ trust further by sharing your expertise in solving their problems.

This stage is also a great time to inform them about your offers. However, you won’t pitch your offers yet. You’ll merely inform them about its existence without telling them to buy.

You see…

People only buy from those whom they trust.

This is always the case.

It’s human nature.

It’ll never change.

And people put their trust in people they think of as experts.

Therefore, the best way to get people to trust you is to show them your expertise.

Content strategy.

Offer depth and value—aka Long Form Content. 

Focus on content that educates and builds credibility:

  • In-depth guides and how-to blog posts that provide actionable insights.
  • Courses or ebooks where you answer questions and share expertise.
  • Case studies or testimonials showcasing your successes or customer satisfaction.

Remember:

This stage is about proving your expertise and reliability…

No hard selling here.

Help them—don’t push them.

Stage 3: Sell

This is the moment of truth.

At this point, the customer has to make a yes or no decision to buy from you.

Your job is to make the “yes” decision as irresistible as possible.

By now, the customer should be warmed up and ready to buy from you since you’ve already provided them value.

In practice, this stage might be a sales page, an offer email, or a consultation call—whatever makes sense for your business.

Content strategy for this stage:

Your content should focus on turning people into clients:

  • Sales pages that are clear, persuasive, and showcase the benefits of your products or services with strong calls to action.
  • Email sequences tailored to nudge those on the fence with limited-time offers, bonuses, or irresistible deals.
  • Product demos or explainer videos that help potential buyers understand exactly what you offer and why it’s right for them.

Remember:

At this point, your audience already likes and trusts you.

Your content now needs to persuade them that buying will be a decision they won’t regret.

How to start implementing the Creator Sales Funnel

  1. Create Content: Create valuable content that can be shared on different platforms. This content should be informative, entertaining, or inspiring to attract potential customers.
  2. Create a Newsletter: Create a newsletter that can be sent to your audience. This is a great way to share insights, updates, and more of your valuable content directly with interested people.
  3. Create a Lead Magnet: A lead magnet is a free item you give away to gather contact details (names, emails, phone numbers). This could be a free guide, a discount code, or access to exclusive content.
  4. Set up Social Media Automation: Automate your social media posts and interactions using tools like HypeFury and ManyChat. This will help you stay consistent with your social media presence and free up time to focus on other aspects of your business.
  5. Offer People to Buy from You: Finally, after attracting potential customers and nurturing them through your content and email, offer them the opportunity to buy from you. Make sure your offer is compelling and provides clear value to the customer.

Software to set up your Creator Funnel

For many, the trickiest part of setting up their Creator Sales Funnel is figuring out all the tech, like automated emails, creating landing pages, and setting up the free lead magnet delivery.

That’s why I’m giving you a list of software I’ve personally used to create my Creator Sales Funnel:

  1. Convertkit: For my newsletter and creating landing pages for my lead magnets.
  2. Gumroad: For selling my ebooks and course
  3. HypeFury: To schedule and automate parts of my Twitter/X account
  4. ManyChat: To automate Instagram DMs and Inbox Management
  5. Meta Business Suite: To schedule Instagram posts and videos

Common Pitfalls and How to Avoid Them

Building a Creator Sales Funnel can sometimes feel like you’re walking through a minefield—make one wrong step, and boom! 

But with a bit of guidance?

You can sidestep these common pitfalls and march confidently towards success. 

Let’s break down some big ones and talk about strategies to avoid them.

1. Casting Too Wide a Net

The pitfall: You’re trying to appeal to everyone, and as a result, you don’t really connect with anyone. It’s like throwing a bunch of random darts and hoping one sticks—inefficient and ineffective.

How to avoid it: Get specific about who you’re talking to (yes, the importance of knowing your target audience cannot be overstated). The more you focus your content, messaging, and offers, the more you’ll attract the right people—those who are eager to buy what you’re selling.

2. Neglecting the Value in Your Content

The pitfall: If your content feels more like filler in an anime show, you’re in trouble. Creating content just to have something on your channels can lead to low engagement, poor trust, and, ultimately, funnel fatigue, where leads drop off before they convert.

How to avoid it: Every piece of content you create should offer value. Ask yourself, “Does this help, inform, inspire, or entertain?” If the content doesn’t add value to your audience’s life, it’s not worth publishing.

3. Ignoring the Power of Testing

The pitfall: What works like a charm today might not resonate tomorrow. Sometimes, automating your Creator Sales Funnel can lead to stagnant results.

How to avoid it: See if people are opening your emails or glancing at your sales page’s conversion rate. Constantly test different aspects of your creator sales funnel—from your landing pages to your email subject lines to new types of content.

4. Underestimating the Follow-Up

The pitfall: Imagine someone downloaded your free ebook. Victory dance? Not quite yet. Many creators drop the ball by not following up, leaving potential sales on the table.

How to avoid it: Develop a robust email nurturing sequence that keeps you top of mind. You’ve already got their attention. Now, keep the conversation going. Educate them further, entertain them, and present them with an irresistible offer when the time is right.

5. Focusing Solely on Acquisition

The pitfall: Ah, the allure of new buyers! It’s easy to get so caught up in the chase that you forget about those who have already said yes to your offers.

How to avoid it: Don’t just focus on getting new buyers or clients. Pay attention to retaining customers and encouraging repeat business. Keep delighting those who have already bought from you. 

Frequently Asked Questions

Setting up a Creator Sales Funnel can raise many questions, especially if you’re new to the concept or looking to refine your strategy.

Let’s tackle some of the most common questions to help clear up any confusion and enhance your approach.

1. How often should I post content in each stage of the funnel?

  • Get Discovered: Post frequently and consistently on your main social media platform. Your goal is to maximize visibility and attract new traffic. Aim for several posts weekly.
  • Build Trust: While frequency is still important, focus more on the quality and depth of content. Aiming for substantial, informative content every one to two weeks can reinforce trust and keep your audience engaged.  Think long-form content on your blog posts, YouTube, or your newsletter.
  • Sell: Sales content, such as email blasts or targeted promotions, should be used judiciously. 

2. What if my sales funnel isn’t getting me buyers and clients?

If your funnel isn’t converting, consider the following adjustments:

  • Reevaluate your audience targeting: Make sure you focus on the right message, pains, and dreams.
  • Inspect each stage for content value and relevance: Make sure the content at each stage is doing its job well—educating, engaging, or selling.
  • Use better calls to action: Be clear about what actions you want your audience to take and make it easy for them to take those steps.

3. Can I automate the Creator Sales Funnel process?

Yes, parts of the funnel can definitely be automated, especially repetitive tasks like posting scheduled content on social media or setting up an automated email campaign.

4. How do I measure the success of my Creator Sales Funnel?

Success measurement varies by stage:

  • Get Discovered: Look at website traffic, social media followers, and engagement rates, specifically shares, comments, and time spent on your content pages.
  • Build Trust: Focus on how big your newsletter and YouTube audience is. 
  • Sell: Key metrics include conversion rates, sales numbers, and, if applicable, customer lifetime value.

Wrapping It Up

Selling online can be difficult at first.

But it gets easier if you use a Creator Sales Funnel. 

Each step is important to turning people who look at your stuff into people who buy your stuff.

A Creator Sales Funnel is not just a tool…

It’s the backbone of your digital marketing success.

Here are 2 ways I can help you:

1. Need an automated sales funnel? Book a call with me.

2. Crashcourse Copywriting: Learn the art of persuasive writing.

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