Post content online long enough, and you’ll get this one thing…
That thing is:
HATE.
That’s why I believe you need to dominate social media hate.
And that’s the purpose of this short guide.
So let’s go.
The art of dominating social media hate.
It’s impossible to avoid hate online.
Some people will hate you just because they don’t like your face.
Or your voice.
Or the hats you use.
It is what it is.
So the sooner you learn to transform hate into primetime attention…
The better.
Here’s a concise guide on how to precisely overcome the fear of online criticism, how to monetize hate (easier than you think), and a ridiculously interesting story I saw a few days ago on X (Twitter).
How to monetize hate
Step 1: Identify the hate
Scrutinize your comments section—nah, don’t do this.
Instead…
Let it happen organically.
If you catch a hater out in the wild, put the guy on the spot.
Here’s how:
Step 2: Double down
Show them you’re undeterred.
Highlight the hate by quote retweeting or screenshotting the guy.
Then address them directly.
Do it like the legend you are.
Step 3: Let your community handle the rest
Sit back and let your loyal fans jump in.
Support will come FLOODING in.
The best thing?
You’ll also attract a like-minded base.
Because people will hop aboard the lets-destroy-the-hater train.
There’s a caveat to this madness
Everything I told you can also be used against you.
Therefore be mindful of what you post online.
And to whom you’re replying.
Because if not…
You’ll go through what Josh went through a few days ago.
“Josh? Who the fook is Josh?”
Now let me give you a real-life example.
I recall this bubbly Barista who received hate over her super upbeat, customer-oriented approach.
Seems absurd, right?
Well, a particular person disagreed.
So what did the barista do?
Did she victimize herself? Did she complain about it?
Nope.
She just QUOTE RETWEETED the guy.
And here’s what happened next…
The results?
- People came out in droves to defend her.
- She silenced her critics.
- And the cherry on top: $$$ales
You might think, “That’s all grand and fine, but what if I’m terrified of the hate in the first place?”
I get it.
It’s daunting.
No one wants to feel like the world is against them.
And navigating the minefield of online dislike isn’t for the faint-hearted.
But here’s the silver lining:
You’re in control.
Remember that fear is a mirage—and 5 tips to overcome the fear of online hate.
The fear of being hated is often more haunting than the actual hate.
When you look closer, you’ll realize it’s a projection of your insecurities and uncertainties.
So how do you shatter this illusion?
Tip 1: Understand The Source
Most hate comes from a place of insecurity, jealousy, or misunderstanding.
It will rarely come from a place of real hatred.
Recognizing that can change your perspective.
If someone hates you for no apparent reason, there’s a high chance they’re battling internal demons.
Send love, not anger—just like the barista did.
Tip 2: Seek Constructive Feedback
Not all negative comments are blind hate.
Sometimes it’s an opportunity for growth.
If there’s a consistent pattern of criticism – it might be time to introspect.
Adjust, pivot, and rise stronger.
Tip 3: Acceptance is Key
You can’t please everyone.
Once you truly internalize this, you’ll find a newfound liberation.
Accept that not everyone will be a fan, and that’s okay.
Let this acceptance be your shield against the arrows of online hostility.
Tip 4: Throw the grenade—then run away
Sometimes the digital world can become overwhelmingly noisy.
So do what I do…
Tweet and close the app.
I detach.
And go to work.
Tip 5: Release and Transform
That negative energy directed at you?
Instead of viewing it as an attack, see it as a gift.
A gift you harness and monetize and use as fuel for growth.
I just literally told you how.
In closing: Hate is a win-win-lose.
When someone hates on you and you pull a UNO reverse card on them, this happens:
You win. The community wins. The hater loses.
Because hatred can become an ATM.
Yes, you heard me right.
In fact, I’ve done it myself.
I quote retweeted this person bashing my ideas on Twitter, and BAM!
My community came out swinging with support.
Their kind words?
IT’S SOCIAL PROOF.
Thus, people began to trust what I had to offer even more.
To sum it up:
- Identify the hate
- Double down on your message
- Let your community do the heavy lifting
And that, my friend, is the secret recipe to monetize hate.
– Jose
So what now?
I hope you enjoy today’s post.
And if you’d like to work with me, whether that’s coaching or letting my team do everything marketing for you…
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