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Think FRAMES. Not facts.
Have you ever noticed that odd phenomenon where two people perceive the same thing in entirely different ways?
It all boils down to how the idea is packaged.
Or, in other words, FRAMED.
“But, what is Framing?” you ask.
Picture a burger in your mind.
Now, label this burger as an Organic Burger.
Next, rename it as Jumbo Burger.
Even if it’s the same burger…
How you feel about it changes, right?
Although it’s the same burger, your perception about it changes drastically.
What once sounded healthy now screams, “eat me and you’ll get fat.”
That’s the Framing Effect in action.
What is the Framing Effect?
Our brain has a funny way of assigning different emotions based on how information is presented or FRAMED.
This, believe it or not, is what marketing is all about.
And it’s why marketers use specific language to present their products in a certain way to appeal to their audience.
Here’s how it works in the big, wild world of marketing:
Marketers would say, ‘It’s 100% organic’ instead of ‘non-chemical’, even if they essentially mean the same thing.
Because it’s all about creating the right perception that speaks to your customers.
It’s a nifty little trick to influence how your product is perceived.
So, if you’re selling…
Think about how you FRAME it.
It’s like a magic trick for words.
And just like magic, it can get you the sale.
The Basics of Micro Framing: How to come up with unlimited content and product ideas
Let me show you how to apply the concept of “Framing” in the creator economy.
Mastering micro-framing can be broken down into 4 steps:
- Pick a central topic
- Identify the “gems”
- Pick your audience
- Play with the facts
Sounds too good to be true?
Let’s break it down:
1/ Pick a topic, story, or tale
This is square one.
Choose something relevant to you.
It could be:
- Personal experiences
- Hot topics in your industry
- Success stories of your customers
This story becomes your canvas to paint the framing.
But before you do that, you need to keep reading.
2/ Identify the “gems”
Dig out the aspects of your story.
They don’t have to be groundbreaking or exciting.
You can start by highlighting the:
These are your hidden gems.
And I’ll show you how to use them in a while to microframe your story.
Next in line:
3/ Pick the audience
Do you want to connect with entrepreneurs?
Select the audience you want to write for.
4/ Microframe it
Let’s say I’m writing about the time I spoke at a live event.
I could microframe it around:
- Story: The time I spoke at a live event
- Target audience: Entrepreneurs
- The Gems:
- Tactic: Techniques I used to curb anxiety
- Emotion: Fear of public speaking
- Lessons I learned from my first speaking gig
- Tools I used to prepare my keynote
Getting the hang of it?
Now, it’s arts & crafts time.
Let’s start painting your irresistible microframes.
Here are a few examples:
Example 1. Micro-frame with a focus on audience & lessons
Content Idea: “5 reasons why every entrepreneur needs to face their fear of public speaking.”
Product Idea: “The Public Speaker’s Playbook: Practical Tips for Entrepreneurs to Crush Their Public Speaking Gigs”
Let me know if you’d like more ideas or if you have a preference among these!
This one is custom-made for entrepreneurs craving tips on public speaking.
But what if I wanted to shift the spotlight to new parents?
I might write about the time I took my baby to a sales meeting and also got me the sale (this is a real story, by the way)
While a sales pitch might not be a massive gathering, it sure felt like one to me.
I turned up at a sales meeting, with my basically newborn in hands, to sell a website to an 8-member leadership team.
Example 2. Micro-frame featuring tactics:
Content Idea: “Deep breathing: My secret weapon to conquer the fear of big crowds.”
Product Idea: “Breath Control: The Public Speaker’s Secret to Conquering Anxiety”
This one would be for anyone already giving speeches and wanting to control their emotions.
Example 3. Micro-frame circling an emotion:
Content Idea: “How I conquered my social anxiety one speech at a time.”
Product Idea: “One Speech at a Time: Conquering Social Anxiety In 5 Steps With Public Speaking Secrets”
This is also a broad audience.
And it’s for people who experience anxiety when speaking in front of crowds.
Example 4. Micro-frame linking another story
Content Idea: “Cashing in on a crisis: How I monetized the worst period of my life with public speaking.”
Product Idea: “How To Use Storytelling To Monetize Your Hardships.”
This one’s got a twist.
The idea is to tie the original story to another one.
But can you see how diverse these frames are?
They’re all inspired by the same initial tale:
Speaking at a live event
Now, why am I sharing this with you?
I really want you to pin down these crucial nuggets:
- Understanding micro-framing can unlock infinite content and product ideas
- The magic of micro-framing kicks in when you figure out how to frame your experiences just right for your audience.
Does that make sense?
With Microframing, you can have endless possibilities for your writing.
And a never-ending supply of fresh ideas.
Each piece will appeal to different audiences, needs, and emotions.
If you liked today’s post, you’d like to work with me, whether that’s coaching or letting my team do everything marketing for you, click here to learn more.
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