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Irresistible Bullet Points: The Conversion Boost Your Sales Copy Needs

Mediocre bullet points kill conversion.

I once struggled with writing them.

But then I discovered 10 techniques that make people nearly lick their screen out of sheer excitement.

Why use bullet points?

  • They highlight key benefits.
  • They break up long text sections.
  • They make your content more readable.

But not all bullet points are created equal.

So today, I’ve got 10 techniques to make your bullet points stand out.

1. Use parallelism

Parallel structure means using the exact words at the beginning of your bullet points.


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2. Keep it concise (sometimes)

Avoid long-winded explanations or unnecessary details.


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3. Highlight key benefits

Use language that speaks directly to the pain points.


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4. Use numbers and statistics.

They add credibility to your bullet points.

Make them more convincing by using specific numbers whenever possible.


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5. Use sensory words

These words create vivid images in your audience’s minds.

These words make your bullet points more engaging.

These words tickle the five senses.


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6. Use action verbs

They give your bullet points a sense of urgency and excitement.


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7. Vary your bullet point lengths

This creates a visually exciting and engaging layout.


  • Short and sweet: “Boost engagement by 30%.”
  • Medium length: “Boost engagement 30% with these proven strategies.”
  • Longer: “Boost engagement by 30% and skyrocket your social media success with my collection of 69 proven strategies.”

8. Add urgency to your bullet points

Urgency pushes your audience to take action.

Highlight time-sensitive offers, limited quantities, or any other factors that make your offer time-bound.


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9. Address objections

Most people click out because you don’t answer their objections or concerns.

Use bullet points to provide reassurance.


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10. Incorporate storytelling

Stories engage your audience.

Stories make your message relatable.

Stories create an emotional connection with your audience.


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In Conclusion

Irresistible bullet points tap into people’s subconscious.

Irresistible bullet points drives conversions.

Irresistible bullet points increase sales.

Write them swell.

Enjoy the sell.

– Jose

Here are 2 ways I can help you:

1. Need an automated sales funnel? Book a call with me.

2. Crashcourse Copywriting: Learn the art of persuasive writing.

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